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SEO Glossary
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Search
engine optimization and marketing are inter-related. Here, we have
explained some tricks and terms such as ‘Reciprocal linking’ and
‘robots.txt’ which will help you understand the relationship better. |
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Reciprocal linking - Swapping of links between two websites. |
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Robot - A program that automatically acts without the
interference of the user. In Search engine spider is a type of robot. |
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robots.txt – Text file in the root directory on a website
that controls the SE spider’s access to webpages within the website. |
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